Artificial intelligence (AI) continues to transform the self-storage industry. In France, operators are integrating AI technologies such as automated customer service, predictive demand analysis, and workflow automation.
According to the latest FEDESSA report, 30% of European operators are planning to invest in AI. However, ensuring strong data security and ethical management of customer data is crucial to maintaining trust.
Technology is redefining the customer journey. In France, more clients expect fully digital experiences: online bookings, virtual tours using VR/AR, and mobile access systems like Nokē Smart Entry are becoming standard.
71% of operators across Europe plan to upgrade their websites within the next 12 months. In a competitive market increasingly dominated by digital natives, offering an intuitive, mobile-first experience is essential.
Security remains a major concern in 2025. French facilities are going beyond traditional measures, adopting AI-enhanced surveillance, biometric access controls, and smart alarm systems.
With the rise of cyber risks, protecting customer data is also a key priority. Facilities that can guarantee high levels of physical and digital security will gain a competitive edge.
Environmental concerns are increasingly influencing customer choices. Many French operators are now investing in solar panels, energy-efficient lighting, EV charging points, and sustainable building materials.
Eco-responsible practices, like offering reusable containers and biodegradable packing supplies, are helping brands stand out in a more conscious market.
While self-storage awareness is increasing in France, it still lags behind the UK and the US. Operators must invest in marketing campaigns, partnerships, and educational efforts to familiarize the French public with the benefits of self-storage.
The market potential is strong: smaller urban apartments, growing online businesses, and specialized storage needs (such as wine, art, or business archives) are fueling demand.
